About this item

• PROLONG & ENHANCE ANY LIGHT HAIR COLOR: Boasting a strong violet pigment that balances out any yellowness, this anti-brass shampoo will safeguard the cool tone of your dyed hair for luxurious color that lasts, even months after dying your hair. Perfect for bleached or natural blonde, platinum, silver, white and grey color treated hair as well as for streaked hair with highlights or balayage!
• SOFT FRUITY SCENT FOR REFRESHED, GREAT SMELLING HAIR: With a rich, highly pigmented violet formula and a fruity scent, this anti-yellow hair toner shampoo turns washing your hair into a utterly delicious experience! The result? Well maintained, shiny and deeply cleansed cool toned hair. Plus, to care for our environment, this formula is Vegan and the packaging 100% recyclable!
• FORMULA FOR HEALTHY HAIR WITH PROTEINS: Infused with natural extracts such as papaya, iris, and centella, this high-quality violet shampoo for blonde hair will softly condition and nurture your color-treated locks. The botanical proteins will additionally reinforce and mend damage, resulting in hair that appears and feels vibrant and healthy.
• YOUR 1-MINUTE HACK FOR STUNNING BLONDE & ASHY HAIR: Update your hair-care routine with this No-Yellow shampoo and prevent your freshly dyed cool toned hair from turning into an outdated yellowy mess. For optimal results massage a generous amount of shampoo into wet hair, lather and leave in for 1–5 min to work its wonders. Rinse carefully and enjoy another day of stunning hair!
• ANTI-YELLOW SHAMPOO FOR GORGEOUS COOL TONED HAIR: The Four Reasons Purple Shampoo is expertly designed to neutralize the unwanted yellow and brassy hue of your hair and help it maintain its beautiful cool tone for longer. Unlike regular shampoos that tend to fade your color treated hair, our Silver Shampoo gently shields your hair from fading or getting that unwanted yellowness for a truly vibrant cool hair color!