About this item

• ANTI-YELLOW SHAMPOO FOR GORGEOUS COOL TONED HAIR: The Four Reasons Purple Shampoo is expertly designed to neutralize the unwanted yellow and brassy hue of your hair and help it maintain its beautiful cool tone for longer. Unlike regular shampoos that tend to fade your color treated hair, our Silver Shampoo gently shields your hair from fading or getting that unwanted yellowness for a truly vibrant cool hair color!
• YOUR 1-MINUTE HACK FOR STUNNING BLONDE & ASHY HAIR: Update your hair-care routine with this No-Yellow shampoo and prevent your freshly dyed cool toned hair from turning into an outdated yellowy mess. For optimal results massage a generous amount of shampoo into wet hair, lather and leave in for 1–5 min to work its wonders. Rinse carefully and enjoy another day of stunning hair!
• PROLONG & ENHANCE ANY LIGHT HAIR COLOR: Boasting a strong violet pigment that balances out any yellowness, this anti-brass shampoo will safeguard the cool tone of your dyed hair for luxurious color that lasts, even months after dying your hair. Perfect for bleached or natural blonde, platinum, silver, white and grey color treated hair as well as for streaked hair with highlights or balayage!
• Delicate fruit scent for revitalized, pleasant smelling hair: This anti-yellow shampoo has a luxurious violet formula and a fruity aroma, making hair washing a truly enjoyable task! The outcome? Well-kept, glossy, and thoroughly cleansed cool toned hair. Additionally, the formula is Vegan and the packaging is 100% recyclable to support the environment!
• PROFESSIONAL FORMULA WITH PROTEINS FOR HEALTHY HAIR: Packed with plant-based extracts like papaya, iris and centella, this Professional Quality Violet shampoo for blonde hair will gently condition and nourish your color treated hair. The plant proteins will also strengthen and repair damage for hair that look and feel equally healthy.