About this item

• PROLONG & ENHANCE ANY LIGHT HAIR COLOR: Boasting a strong violet pigment that balances out any yellowness, this anti-brass shampoo will safeguard the cool tone of your dyed hair for luxurious color that lasts, even months after dying your hair. Perfect for bleached or natural blonde, platinum, silver, white and grey color treated hair as well as for streaked hair with highlights or balayage!
• PURPLE SHAMPOO FOR STUNNING COOL-TONED LOCKS: Four Reasons Purple Shampoo is specially formulated to counteract the undesired yellow and brassy tones in your hair, allowing it to retain its delightful cool hue for an extended period. In contrast to standard shampoos that often diminish the vibrancy of color-treated hair, our Silver Shampoo gently protects your locks from fading or developing unwanted yellow tones, ensuring a truly radiant cool hair color!
• SOFT FRUITY SCENT FOR REFRESHED, GREAT SMELLING HAIR: With a rich, highly pigmented violet formula and a fruity scent, this anti-yellow hair toner shampoo turns washing your hair into a utterly delicious experience! The result? Well maintained, shiny and deeply cleansed cool toned hair. Plus, to care for our environment, this formula is Vegan and the packaging 100% recyclable!
• YOUR 1-MINUTE HACK FOR STUNNING BLONDE & ASHY HAIR: Update your hair-care routine with this No-Yellow shampoo and prevent your freshly dyed cool toned hair from turning into an outdated yellowy mess. For optimal results massage a generous amount of shampoo into wet hair, lather and leave in for 1–5 min to work its wonders. Rinse carefully and enjoy another day of stunning hair!
• PROFESSIONAL FORMULA WITH PROTEINS FOR HEALTHY HAIR: Packed with plant-based extracts like papaya, iris and centella, this Professional Quality Violet shampoo for blonde hair will gently condition and nourish your color treated hair. The plant proteins will also strengthen and repair damage for hair that look and feel equally healthy.