About this item

• ANTI-YELLOW SHAMPOO FOR GORGEOUS COOL TONED HAIR: The Four Reasons Purple Shampoo is expertly designed to neutralize the unwanted yellow and brassy hue of your hair and help it maintain its beautiful cool tone for longer. Unlike regular shampoos that tend to fade your color treated hair, our Silver Shampoo gently shields your hair from fading or getting that unwanted yellowness for a truly vibrant cool hair color!
• PROFESSIONAL FORMULA WITH PROTEINS FOR HEALTHY HAIR: Packed with plant-based extracts like papaya, iris and centella, this Professional Quality Violet shampoo for blonde hair will gently condition and nourish your color treated hair. The plant proteins will also strengthen and repair damage for hair that look and feel equally healthy.
• SOFT FRUITY SCENT FOR REFRESHED, GREAT SMELLING HAIR: With a rich, highly pigmented violet formula and a fruity scent, this anti-yellow hair toner shampoo turns washing your hair into a utterly delicious experience! The result? Well maintained, shiny and deeply cleansed cool toned hair. Plus, to care for our environment, this formula is Vegan and the packaging 100% recyclable!
• PROLONG & ENHANCE ANY LIGHT HAIR COLOR: Boasting a strong violet pigment that balances out any yellowness, this anti-brass shampoo will safeguard the cool tone of your dyed hair for luxurious color that lasts, even months after dying your hair. Perfect for bleached or natural blonde, platinum, silver, white and grey color treated hair as well as for streaked hair with highlights or balayage!
• YOUR 1-MINUTE SECRET FOR BEAUTIFUL BLONDE & ASHY LOCKS: Revamp your hair-care regimen with this No-Yellow shampoo to protect your newly dyed cool-toned hair from becoming a dull yellowish shade. For best results, apply a generous amount of shampoo to wet hair, create a lather, and let it sit for 1–5 minutes to unleash its magic. Rinse thoroughly and revel in another day of gorgeous hair!