About this item

• EXTEND & IMPROVE ANY LIGHT HAIR SHADE: Featuring a potent violet hue that neutralizes brassiness, this anti-brass shampoo maintains the cool undertones of your colored locks, ensuring a rich hue that endures, lasting well beyond the initial dyeing. Ideal for bleached or naturally blonde, platinum, silver, white, and gray treated hair, as well as for highlighted or balayaged strands!
• YOUR 1-MINUTE HACK FOR STUNNING BLONDE & ASHY HAIR: Update your hair-care routine with this No-Yellow shampoo and prevent your freshly dyed cool toned hair from turning into an outdated yellowy mess. For optimal results massage a generous amount of shampoo into wet hair, lather and leave in for 1–5 min to work its wonders. Rinse carefully and enjoy another day of stunning hair!
• PROFESSIONAL FORMULA WITH PROTEINS FOR HEALTHY HAIR: Packed with plant-based extracts like papaya, iris and centella, this Professional Quality Violet shampoo for blonde hair will gently condition and nourish your color treated hair. The plant proteins will also strengthen and repair damage for hair that look and feel equally healthy.
• ANTI-YELLOW SHAMPOO FOR GORGEOUS COOL TONED HAIR: The Four Reasons Purple Shampoo is expertly designed to neutralize the unwanted yellow and brassy hue of your hair and help it maintain its beautiful cool tone for longer. Unlike regular shampoos that tend to fade your color treated hair, our Silver Shampoo gently shields your hair from fading or getting that unwanted yellowness for a truly vibrant cool hair color!
• SOFT FRUITY SCENT FOR REFRESHED, GREAT SMELLING HAIR: With a rich, highly pigmented violet formula and a fruity scent, this anti-yellow hair toner shampoo turns washing your hair into a utterly delicious experience! The result? Well maintained, shiny and deeply cleansed cool toned hair. Plus, to care for our environment, this formula is Vegan and the packaging 100% recyclable!